A wellness coach that actually listens. Tracks your meals, workouts, and weight — and remembers everything, so you never have to explain yourself twice.
Most fitness apps use the word "AI" loosely. Hale uses Claude — the same model trusted by researchers and professionals — to give you coaching that genuinely understands your history, your goals, and your life.
Hurt your shoulder a fortnight ago? Claude knows, and programmes around it — without you having to repeat yourself every session.
Every exercise, every macro target — your coach explains its reasoning. You understand your programme, not just follow it blindly.
"I'm shattered today." Your programme gets rebuilt on the spot. No rigid templates. No starting over.
Active now
Meals, workouts, weight, habits — all logged in one place, all feeding into coaching that compounds the longer you use it.
Claude reads your full history — workouts, injuries, sleep, energy levels this week — and coaches from that context. Every session builds on the last.
Claude AILog meals, track calories, protein, carbs, and fats against targets that are actually yours — not generic. Your coach adjusts recommendations around what you eat.
NutritionEvery set, rep, and weight logged and remembered. Your coach uses training history to drive progressive overload — and knows instinctively when to back off.
TrainingVisual weight trends over time. Your coach spots plateaus early, explains what's happening, and adjusts your programme — not just your calories.
ProgressYour goals, your equipment, your schedule, your dietary preferences — everything shapes how your coach talks to you and programmes for you. Nothing generic.
PersonalStart each day with a quiet, personal check-in — what to focus on, how you're trending, what your coach wants you to carry into the week.
Daily coachingGoals, experience, equipment, injuries, diet, schedule. Three minutes. This is what makes your coach yours from day one — not day thirty.
Claude builds your first week based on your profile. Log your workouts and meals — the more context it has, the sharper the coaching gets.
Tired today? Say so. Want to know why you're doing an exercise? Ask. Changed your goal? Tell it. Your programme adapts in conversation, not buried in settings.
No App Store. No downloads. Hale is a web app — install it to your home screen in seconds and it works just like a native app, even offline.
Open app.hale.fitness in Safari (iPhone) or Chrome (Android)
Tap the Share button, then "Add to Home Screen"
Hale appears on your home screen — tap to open like any app
| Feature | Hale | MyFitnessPal | Fitbod | Whoop |
|---|---|---|---|---|
| Real conversational AI | Partial | |||
| Remembers past sessions | ||||
| Explains its reasoning | ||||
| Meals + workouts in one app | Nutrition only | Training only | Recovery only | |
| Adapts to injury & fatigue | Partial | |||
| Monthly price | £9.99 | £15.99 | £12.79 | £25+ |
"I've tried MyFitnessPal, Fitbod, even a personal trainer. Hale is the first thing that genuinely feels like it knows me. I asked why my macros changed and it explained my metabolism had adapted. Nothing else does that."
"It remembered I'd hurt my knee and adjusted my leg session without me having to ask. No other app does that. It genuinely feels like having a coach in your pocket — one that was paying attention."
"£9.99 for what feels like a real coach? I was sceptical. The first week changed my mind. It tracks everything, explains everything, and it's genuinely cheaper than anything else I've tried."
One plan. Everything included. No paywalls, no upsells, no data brokerage. Less than your gym's monthly smoothie.
Full access, no card needed. See if it's right for you.
Everything you need to feel well, move well, and live well — with a coach that actually knows you.
14 days free, then £9.99/month. No hidden fees.
Join the waitlist and be first through the door when we open. No card, no commitment, no faff.